Top Airbnb Design Trends 2025
- Bee Setups

- Dec 11, 2025
- 14 min read
Updated: Dec 12, 2025
Thinking about how to make your Airbnb stand out next year? It’s a good question to ask, especially with how fast things change in the travel world. What design trends are top Airbnb designers using in 2025? We’ve looked at what’s popular and what’s working to give you the rundown. It’s all about creating spaces that people love and want to book again. This article covers the 2025 Airbnb Design Trends to Boost Your ROI.
Key Takeaways
Bring the outdoors in with natural elements, lots of light, and plants. People want to feel relaxed and connected to nature.
Sustainability is a big deal. Using recycled stuff, energy-saving gadgets, and saving water makes a place look good and feel responsible.
Make stays memorable by designing around local culture or creating unique themes. Interactive features can also make a place more engaging.
Smart planning makes small spaces work better. Think furniture that does more than one thing and layouts that are easy to move around in.
Handmade and local decor adds character. Unique pieces and interesting textures make a place feel special and less like a generic hotel.
Embracing Biophilic Design For Serene Stays
Travelers in 2025 are really looking for places that feel like a breath of fresh air, and that's where biophilic design comes in. It's all about bringing the outside world into your Airbnb, creating a calm and connected vibe that guests just love. Think less sterile hotel room, more peaceful retreat. It’s about making people feel grounded and relaxed from the moment they walk in.
Integrating Natural Elements Indoors
This means using materials that feel real and have a story. We're talking about exposed wood beams, stone accents, and textures that remind you of nature. It’s not just about looks; it’s about how these elements make you feel. Using things like reclaimed wood for a coffee table or hand-thrown pottery for decor adds a unique touch that generic pieces just can't match. It makes the space feel personal and lived-in.
Maximizing Natural Light and Ventilation
Good natural light can totally transform a space. Big windows, skylights, and even well-placed mirrors can make a place feel so much bigger and brighter. But it's not just about aesthetics; fresh air makes a rental feel healthier and more welcoming. You want layouts that let light flow through the main living areas, cutting down on the need for lamps during the day. It just feels better when you can let the sunshine in.
The Influence Of Color Palettes In 2025
Expect to see a lot more earthy tones and natural hues. Think warm terracotta, soft sage greens, sandy beiges, and muted blues. These colors create a really calming atmosphere, helping guests unwind. It’s about building that connection to nature, even when you’re indoors. This trend is all about creating spaces that feel more grounded and serene, moving away from anything too bright or artificial.
The goal is to create an environment that mimics the restorative qualities of nature, promoting a sense of peace and well-being for guests. It's about thoughtful design choices that connect people to the natural world, even within an urban setting.
Prioritizing Wellness And Comfort In Design
Travelers in 2025 aren't just looking for a place to crash; they're searching for spots that genuinely help them feel good, both physically and mentally. This means hosts need to think about how their space supports well-being. It's about creating an atmosphere where guests can truly unwind and recharge, making their stay feel more like a restorative escape than just a temporary stop.
Ergonomic Furniture and Layouts
How people interact with a space is key. Furniture that supports your body and layouts that make moving around easy are super important. This isn't just about looks; it's about how you feel when you're there. Think about things like counter heights, how deep a sofa is, and if it's simple to get from the bedroom to the bathroom. A well-planned space cuts down on physical strain and just makes everything feel more relaxed.
Here’s a quick rundown of what to keep in mind:
Seating: Pick chairs and couches with good back support. Avoid anything too hard or too soft that could get uncomfortable after a while.
Sleeping: Good mattresses and pillows are a must. If you can, offer different firmness levels or a variety of pillow types.
Workspaces: If you have a desk area, make sure the chair is comfortable for long periods and the desk is at a good height.
Flow: Arrange furniture so there are clear paths. Don't block main walkways, as this can make a place feel cramped.
Designing with guest comfort in mind means paying attention to the little things. It's about anticipating needs and making sure the space itself contributes positively to their experience.
Creating Zones for Relaxation and Rejuvenation
People use Airbnbs for all sorts of reasons – work trips, vacations, or a mix of both. Setting up different areas within the property helps guests switch gears mentally. A comfy spot for reading, a quiet corner for a bit of calm, or a place to just chill after a busy day can make a huge difference. Consider these ideas:
Quiet Corner: A comfortable armchair with good lighting and a small side table for a book or drink.
Mindfulness Space: A clear area with perhaps a yoga mat, some calming decor, or even just a peaceful view.
Entertainment Hub: A comfortable seating arrangement focused around a TV or entertainment system.
Outdoor Retreat: If you have outdoor space, make it inviting for relaxation with comfortable seating and perhaps some ambient lighting.
The goal is to give guests choices for how they spend their downtime. By having dedicated spots for different activities, you cater to more needs, making the stay more flexible and enjoyable.
High-Quality Linens and Bedding
This is often overlooked, but it's one of the most direct ways to make a guest feel comfortable. Spending a bit more on good sheets, duvets, and towels can really boost how nice a stay feels. Think about the thread count of the sheets, how heavy the duvet is, and how well the towels soak up water. These details matter.
Sheets: Aim for a thread count of at least 300-400, preferably in natural materials like cotton or linen for breathability.
Pillows: Offer a mix of soft and firm options, and ensure they are hypoallergenic if possible.
Towels: Thick, plush towels that are soft and absorbent make a big difference in the bathroom experience.
Duvets/Comforters: Consider the season and provide appropriate weight options. A breathable duvet insert is often a good choice.
The Allure Of Artisanal And Handcrafted Decor
Forget about spaces that feel like they were plucked straight from a catalog. In 2025, travelers are really looking for places that feel more like a curated home, not just a rental. This means leaning into decor that has a story, something that feels a little more personal and less mass-produced. It's about making your Airbnb stand out from the crowd.
Showcasing Local Craftsmanship
This is a big one for connecting guests with the place they're visiting. Think about bringing in items made by artists and craftspeople from the local area. It’s not just about how things look; it’s about sharing a bit of the region’s culture and supporting the community. This could be anything from hand-thrown pottery on the kitchen counter to unique textile art hanging on the walls. It adds a unique, site-specific touch that you just can't get from big box stores.
Here are a few ideas for incorporating local flair:
Ceramics: Locally made mugs, bowls, or decorative vases.
Textiles: Handwoven blankets, cushions, or even wall hangings.
Woodwork: Small carved decorative items or custom-made wooden pieces.
Art: Paintings or prints from regional artists.
Incorporating Unique, One-of-a-Kind Pieces
Mass-produced furniture and decor can make a place feel a bit generic, right? The trend for 2025 is moving towards pieces that have real character. This doesn't always mean expensive antiques, but rather items that have a story or a distinct maker's mark. It could be a cool vintage find from a local market or a custom piece you commissioned. These unique items are what make a rental truly memorable and give it that 'collected over time' feel.
The goal is to create a space that feels lived-in and authentic, rather than perfectly polished. It's the little imperfections that often make something feel more real and inviting.
Textural Richness Through Natural Materials
Handcrafted items often bring a wonderful sense of texture. Think about the feel of rough-hewn wood, the weave of natural fibers, or the subtle variations in handmade ceramics. Layering these textures creates a more inviting and tactile environment for guests. It adds depth and warmth, making the space feel more grounded and comfortable. It’s a way to engage more senses than just sight.
Here’s a quick look at how different materials can add texture:
Material | Texture Description |
|---|---|
Rattan/Wicker | Woven, airy, slightly rough |
Linen | Natural weave, soft yet textured |
Hand-Knotted Rug | Visible knots, organic feel, varying pile heights |
Reclaimed Wood | Grain variations, knots, possibly distressed surface |
Terracotta | Earthy, porous |
Smart Space Planning For Enhanced Functionality
Optimizing Layouts for Flow and Comfort
When guests walk into a rental, the first thing they notice is how easy it is to move around. It’s not just about cramming furniture in; it’s about creating clear paths. Think about where doors swing open and how people naturally walk from the living room to the kitchen. Good flow makes a place feel bigger and way more welcoming. It stops people from feeling boxed in or confused about where to go next. We're seeing a big push towards layouts that just work, making sure every corner is usable and comfortable.
Dedicated Workspaces for Remote Professionals
More and more people are working while they travel, so having a decent spot to get things done is a huge plus. This doesn't mean you need a whole separate office. Often, a simple, well-lit desk with an outlet nearby and a comfy chair is all it takes. Even a small, designated area shows you've thought about travelers who need to log in. It makes your listing stand out to a whole new group of potential guests. It’s about making sure your space can handle more than just sleeping and eating.
Making Small Spaces Work Better
Living spaces are getting smaller, especially in cities, but that doesn't mean they have to feel cramped. The trick is using furniture and clever design to make every inch count. Multi-functional pieces are key here. Think about ottomans that hide storage, tables that expand for meals or work, or even beds that fold up into the wall. These items are game-changers for studios or smaller apartments. They help keep things tidy and give guests options for how they use the room. It’s amazing what you can do with a bit of smart planning. For hosts looking to furnish and optimize their rentals, understanding these tech integrations is part of a comprehensive setup. You can find great options for furnishing an Airbnb effectively that prioritize both style and function.
Smart space planning isn't just about fitting more into a room; it's about making the space work better for everyone. It's about thoughtful design that anticipates guest needs and maximizes the property's potential.
Here's a quick look at how different property sizes can benefit from smart planning:
Property Type | Key Space-Saving Solutions |
|---|---|
Studio/1 Bedroom | Fold-down desks, Murphy beds, multi-use ottomans |
2-3 Bedrooms | Built-in storage, flexible dining areas, dedicated nooks |
Larger Homes | Zone creation (e.g., reading corners), optimized entryways |
Elevated Style Trends For Guest Appeal
Trends in vacation rentals are always shifting, and keeping up can feel like a full-time job. But when you get it right, a stylish space can really make your listing pop. It’s not just about following fads; it’s about creating an atmosphere that guests will love and remember. For 2025, we're seeing a move towards styles that feel both current and timeless, offering comfort alongside a distinct visual appeal. These aren't just fleeting looks; they're designed to photograph well and create a memorable experience for anyone staying at your property.
Modern Rustic: The Elevated Cabin Look
This style is all about bringing the outdoors in, but with a sophisticated twist. Think warm wood tones, natural textures, and a color palette inspired by the earth. The key here is to balance the rustic elements with clean lines and modern touches. Instead of a heavy, lodge-like feel, aim for something more refined. Imagine pairing a rough-hewn wooden beam with smooth, white walls or a chunky knit throw with a sleek, minimalist sofa. It’s about creating a space that feels grounded and inviting, yet still polished and current. This look works well in many settings, from actual cabins to suburban homes, and it photographs beautifully, giving guests that cozy, retreat vibe they often seek.
Coastal Without The Cliché
Coastal design has always been popular, but for 2025, it's getting a refresh. Forget the over-the-top nautical themes and seashell collections. The new coastal is all about subtle nods to the seaside, focusing on light, airy spaces and natural materials. Think sandy neutrals, soft blues and greens, and plenty of texture from things like seagrass rugs, linen curtains, and woven accents. It’s about capturing the relaxed feeling of a beachside escape without feeling like a themed hotel. This approach is seasonless and universally appealing, making it a safe bet for attracting a wide range of guests. The focus on natural materials keeps the look sophisticated and inviting.
Organic Modern Comfort
If you're aiming for a serene and high-end feel, Organic Modern is the way to go. This trend blends the clean simplicity of modern design with the warmth of natural elements. The color palette is typically neutral, relying on shades of white, beige, and soft grays. Furniture often features sculptural shapes, and textures come from materials like stone, plaster, and natural fabrics like linen. It’s a style that feels uncluttered and calming, creating a peaceful sanctuary for guests. It’s also practical, as the minimal styling can make cleaning and turnover easier. A single statement piece, like a unique light fixture or a distinctive chair, can really tie the room together.
Boho Luxe: Restrained Tropical
This trend offers a playful yet sophisticated take on tropical decor. It’s not about overwhelming patterns or cluttered spaces. Instead, it’s about using a mostly neutral backdrop and layering in elements that evoke a sense of vacation and warmth. Think rattan furniture, cane accents, and subtle palm-leaf motifs. Pops of color, like emerald green or coral, can be introduced through pillows or artwork to add personality. The goal is to create an elevated tropical vibe that feels chic and inviting, offering guests a stylish escape. It’s a way to bring in the vacation feel without going overboard.
Art Deco Redux
Bringing a touch of glamour back, Art Deco Redux is about incorporating the drama and luxury of the 1920s in a more modern, livable way. This trend features rich jewel tones, geometric patterns, and metallic accents. Think velvet upholstery, marble-look surfaces, and statement lighting. Even a few well-placed Art Deco elements can give your space a memorable, high-impact look. It appeals to guests looking for something a bit more indulgent and photo-worthy. The key is to use these bold elements strategically, perhaps in lighting fixtures, accent furniture, or even a patterned rug, to create a sense of luxury without overwhelming the space. Properties with 2 to 4 bedrooms often strike a good balance for attracting diverse guest groups. optimal balance
These design trends are more than just aesthetics; they are about creating an experience. By incorporating elements that are visually appealing, comfortable, and reflective of current guest preferences, you can significantly boost your listing's appeal and booking potential. It's about making your Airbnb stand out in a crowded market by offering a unique and desirable environment.
Creating 'Instagrammable' Moments And Experiences
In today's world, a listing's photos are often the first thing a potential guest sees. Making your Airbnb stand out online means creating spaces that are not just comfortable, but also visually striking and shareable. It's about designing with the scroll in mind, giving guests those perfect backdrops for their own social media stories.
Designing Statement Walls and Photo Opportunities
Think of a statement wall as the star of your listing's photo album. This could be a wall covered in a bold, patterned wallpaper that catches the eye, or perhaps a custom mural that tells a story about the local area. Even a carefully curated gallery wall featuring art, photos, or interesting objects can create a unique focal point. The goal is to give guests a visually interesting spot that they'll be excited to capture and share.
Bold Wallpaper: Geometric patterns, floral designs, or textured finishes can make a big impact.
Custom Murals: Commission a local artist to create a piece that reflects the destination.
Gallery Walls: A collection of art, photos, or even unique objects that tell a story.
Textural Elements: Exposed brick, reclaimed wood, or even a small living green wall add depth.
Beyond the main statement pieces, pay attention to smaller details. Arranging charming little vignettes on shelves, mantels, or side tables adds personality and shows attention to detail. These little scenes invite interaction and make for great close-up shots.
The Role of Smart Home Technology
While not directly visual, smart home tech can contribute to a guest's overall experience, which often translates into positive reviews and shareable moments. Features like smart locks offer easy, keyless entry, removing the hassle of key handovers and making check-in a breeze. Smart thermostats allow guests to control the temperature for ultimate comfort, and smart lighting can set the mood for a cozy evening or a bright morning. These conveniences add a modern touch and can be subtly highlighted in listing photos or descriptions as a perk.
Smart technology isn't just about convenience; it can also contribute to a feeling of safety and control for guests. Features like automated lighting and climate control, alongside secure entry systems, create a polished and modern guest experience that's worth talking about.
Themed Stays That Tell A Story
Creating a unique theme can transform a simple stay into a memorable experience. This goes beyond just decor; it's about crafting an atmosphere. Think about a "cozy cabin" theme with rustic elements and a fireplace, or a "boho luxe" vibe with rich textures and vibrant colors. Even a simple "coffee lover's" nook with stylish mugs and a unique coffee maker can become a talking point. These themed elements provide a narrative for the stay, making it more engaging and giving guests a story to tell.
Cozy Reading Nooks: A comfortable chair, good lighting, and a selection of books.
Coffee Bar Styling: Attractive mugs, a unique coffee maker, and local treats.
Themed Decor: Elements that tie into a specific concept, like "artist's retreat" or "beachcomber's paradise.
Local Touches: Incorporating elements that highlight the local culture or attractions.
Want to make your rental space pop on social media? Creating 'Instagrammable' moments and experiences is key to attracting guests. Think about unique decor, fun photo spots, or special touches that make people want to share their stay. Ready to turn your property into a guest favorite? Visit our website to learn how we can help you design unforgettable spaces that guests will love to photograph and share!
Wrapping It Up: Designing for Stays That Stick
So, as we look ahead to 2025, it's clear that Airbnb design is moving beyond just looking good in photos. It's about creating spaces that feel genuinely welcoming, functional, and even a little bit special. Think natural vibes, smart layouts, and those little touches that make guests feel right at home. By focusing on these trends, hosts can really make their properties pop, leading to happier guests and, let's be honest, more bookings. It’s not just about decorating; it’s about crafting an experience people will remember and want to come back for. If you're looking to give your rental a refresh, keeping these ideas in mind is a solid bet for success.
Frequently Asked Questions
What are the main design trends for Airbnbs in 2025?
Get ready for Airbnbs to feel more like nature retreats and eco-friendly homes! Think lots of plants, natural light, and sustainable materials. We're also seeing cool themed rooms, smart tech to make things easy, and cozy spots that are perfect for sharing on social media. Plus, comfy furniture and spaces that make you feel good are super important.
What is biophilic design and why is it popular for rentals?
Biophilic design is all about bringing the outdoors in. It means using natural elements like plants, wood, and stone, and letting in lots of sunlight and fresh air. People love it because it makes spaces feel calm and relaxing, like a mini-vacation. It helps guests feel refreshed and connected to nature, even when they're inside.
How important is sustainability in Airbnb design now?
Sustainability is a big deal! Hosts are choosing things like furniture made from recycled stuff, energy-saving lights and appliances, and ways to save water. Guests like knowing they're staying somewhere that's good for the planet. It's not just a trend; it's becoming a standard for thoughtful rentals.
What makes an Airbnb 'themed' or an 'experience'?
Instead of just a place to sleep, rentals are becoming experiences. This means designing around local culture, like using art or decor from the area, or adding fun tech features that guests can interact with. It's about creating a story and a memorable stay that goes beyond the usual.
How can hosts make their Airbnb spaces more functional?
Smart space planning is key! Think about furniture that can do more than one thing, like a sofa that turns into a bed or a table that folds away. Making sure the layout flows well and is easy to move around in makes a big difference. Also, having a dedicated spot for people to work if they're remote is a great idea.
What's the deal with 'Instagrammable' moments in Airbnb design?
Hosts want their places to look amazing in photos! This means creating cool 'statement walls' with art or unique patterns, setting up pretty little scenes with furniture and decor, and using lighting that makes everything look great. It helps the listing stand out online and gives guests fun photo ops.

