How to Design for 5-Star Reviews in an Airbnb or VRBO
- Mehak Fiaz
- Sep 18
- 2 min read
Introduction
On Airbnb and VRBO, 5-star reviews are your most valuable currency. They influence your search ranking, boost booking rates, and build guest trust. While cleanliness and communication matter, design plays a massive role in shaping guest experiences — and therefore, their ratings.
In this guide, we’ll walk through design strategies that maximize guest comfort, exceed expectations, and lead to glowing reviews.
1. Understand What Guests Actually Rate
Both Airbnb and VRBO reviews are based on specific categories:
Cleanliness
Accuracy of listing
Check-in experience
Communication
Location
Value
Design impacts at least four of these directly. For example, a well-laid-out space feels cleaner, accurate photography reduces disappointment, and high-quality furnishings improve perceived value.
2. Design for Comfort First
A beautiful space won’t earn 5 stars if guests can’t sleep well or use it comfortably.
Focus on:
High-quality mattresses and bedding (hospitality-grade when possible)
Comfortable seating in living areas
Functional layouts with clear walking paths
Ample storage for luggage and personal items
3. Nail the First Impression
The moment guests walk in is critical. This is when they decide if the stay will meet expectations.
Key first-impression tips:
Ensure the entryway is well-lit and uncluttered.
Use a focal point, like art or a styled console table, to set the tone.
Keep scents fresh and neutral — no overpowering air fresheners.
4. Photograph Accurately
Over-promising through photos is one of the fastest ways to get a 4-star rating.
Best practices:
Stage the property exactly as it will appear to guests.
Use natural light when possible.
Avoid excessive photo filters that alter colors.
5. Think Through Every Guest Touchpoint
Guests notice small details — and missing them can cost you a star.
Checklist:
Side tables with accessible outlets
Full-length mirror
Extra blankets and pillows
Quality kitchen essentials (sharp knives, matching dinnerware)
Blackout curtains in bedrooms
6. Bee Setups’ Approach to 5-Star Designs
At Bee Setups, every turnkey project is built with guest satisfaction in mind:
Tailored designs that fit the property’s market and guest profile
Durable, commercial-grade furniture that holds up under frequent use
Room-by-room staging for maximum function and comfort
Nationwide service with most projects completed in 3–6+ weeks
7. Encourage Reviews and Feedback
Even with a perfect setup, some guests forget to leave a review. A friendly follow-up message after check-out can make all the difference.
Conclusion
Design isn’t just about looks — it’s about creating an experience guests love. By prioritizing comfort, accuracy, and thoughtful details, you’ll set yourself up for consistent 5-star reviews that keep your property booked and profitable.