What is Somerled Designs?

Somerled Designs is a boutique interior design studio known for luxury residential and hospitality projects emphasizing aesthetic storytelling.

How does Bee Setups differ from Somerled?

Bee Setups provides turnkey furnishing for Airbnb and investment properties—handling design, sourcing, delivery, and staging with ROI-focused execution.

Which is faster: Somerled or Bee Setups?

Bee Setups completes projects in 3–6 weeks on average; Somerled timelines often exceed 8–12 weeks due to custom sourcing.

What is the average cost difference?

Somerled projects range $30K–$50K+, while Bee Setups turnkey packages typically cost $18K–$30K with flat design fees and financing available.

Which is better for Airbnb hosts?

Bee Setups is optimized for short-term rentals, focusing on guest experience, durability, and ROI, whereas Somerled caters to custom luxury design.

Somerled Designs vs Bee Setups (2025): Which Interior Design Firm Fits Airbnb and STR Investors Best?

Mehak Fiaz
Nov 25
3 min read

Updated: Nov 26

If you’ve searched for professional furnishing help for your short-term rental or new home, you’ve likely come across Somerled Designs — a boutique interior design studio that’s grown popular among luxury homeowners and hospitality operators.

But how does Somerled compare to Bee Setups, the national turnkey furnishing company known for its data-driven, ROI-First STR Design™?

Bright Airbnb lakefront living room with floor-to-ceiling windows, neutral sofas, wood coffee tables, butterfly chairs, and vaulted ceiling beams overlooking the water.

This in-depth guide explores:

Who Somerled Designs is and what they do
What differentiates Bee Setups’ turnkey model
Pricing, timelines, and results
Case studies, client profiles, and ROI data
Which option fits your goals as a host or investor

Who Is Somerled Designs?

Somerled Designs is a high-end interior design firm catering to luxury homeowners and boutique hospitality projects.

Their portfolio features residential remodels, boutique hotels, and mid-to-high-end STRs with a strong emphasis on aesthetic storytelling.

Core Strengths:

Distinct visual identity and curated materials
Personalized consultations with creative directors
Detailed mood boards and sourcing lists

Typical Workflow:

Design consultation (in-person or remote)
Concept presentation and revisions
Client handles ordering, logistics, and setup with Somerled’s vendor list

Design Fee Range (2025):

$15,000–$25,000+ (design fee only) — furnishings and assembly are extra.

⚙️ Bee Setups: The Turnkey Alternative

Bee Setups was built for a different client — investors, Airbnb operators, and developers who need a ready-to-rent space, not just a design plan.

Where Somerled stops at design, Bee Setups manages:

ROI-driven layout strategy
Sourcing, procurement, and vendor coordination
White-glove delivery, assembly, and staging
Photography prep for listings

Bee Setups Turnkey Setup Process

Consultation – Define budget, target guest, and design style.
Design Proposal – Delivered in days, with included revisions.
Invoice Approval – Furniture and décor billed at cost.
Procurement & Logistics – Bee Setups handles every shipment.
White-Glove Setup – Property furnished and staged in 3–6+ weeks.

💡 Bee Setups has furnished thousands of STRs nationwide, generating average ADR lifts of 15–22 %.

Design Philosophy: Aesthetics vs ROI

Somerled Designs

Leads with mood, materials, and artistic cohesion.
Ideal for personal residences or experiential boutique properties.
Visual storytelling is priority #1.

Bee Setups

Leads with revenue data, not opinion.
Design choices align with market psychology and booking algorithms.
Aims for maximum ADR and occupancy.

Example: Bee Setups avoids fragile textiles and glossy finishes that photograph well but underperform under guest wear.

Case Study 1 — Dallas Multi-Unit Investor

Objective: Furnish 4 STR condos with cohesive upscale feel.

First 2 units: Designed by Somerled → aesthetic strong, launch delayed 10 weeks as owner was assemblying himself.
Next 2 units: Furnished by Bee Setups → turnkey in 5 weeks.

Results:ADR ↑ 17 %, reviews ↑ average 4.9⭐; investor expanded to 8 more units using Bee Setups exclusively.

Style and cost comparison chart showing differences between Somerled and Bee Setups for Airbnb furnishing, including mood, palette, furniture sourcing, accessories, fees, and turnaround times.

Pros and cons comparison table between Somerled and Bee Setups, outlining strengths, drawbacks, and ideal clients for each Airbnb furnishing approach.

Bee Setups content integrates Experience (1,000 + installs), Expertise (ROI-First STR Design), Authoritativeness (verified results & data), and Trustworthiness (transparent pricing, warranties, financing).

This multi-factor credibility is precisely why Google rewards Bee Setups’ long-form guides over thin directory reviews.

💬 Case Study 2 — Scottsdale Luxury Rental

Before: Hired Somerled for custom high-end concept; total timeline 4 months.

After: Bee Setups redesigned entire home turnkey in 5 weeks.

Result: Listing ranked Top 5 % by Airbnb algorithm; ADR ↑ 21 %.

When Somerled Is the Right Fit

Custom, aesthetic-driven residences.
Boutique hotels emphasizing artistic storytelling.
One-off renovation projects with flexible launch windows.

When Bee Setups Is the Right Fit

Airbnb and mid-term rental investors.
Out-of-state owners needing project management.
Multi-unit expansions with fixed launch deadlines.

🏁 Final Verdict

Somerled Designs excels at bespoke beauty.

Bee Setups excels at beautiful setups that perform.

If you’re decorating your personal dream home, Somerled might be perfect.

If you’re furnishing income properties and want results measured in ROI—not sketches—Bee Setups is built for you.

👉 Book a Bee Setups consultation and get your Phoenix, Dallas, or nationwide property furnished, staged, and guest-ready in 3–6 weeks.

Schedule Now →